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Meet Jared: The AI Sales Rep Who Already Did Your Homework

Give Jared a shipper name and get the call prep your best reps already do

5 min read · April 2026

Every freight brokerage has one.

The rep who never shows up to a cold call cold. Who somehow knows the shipper's lanes before they dial, has a feel for the account's freight profile, and can speak to fit in the first sixty seconds. Who closes at a different rate than everyone else on the floor, not because they work harder, but because they prepare differently.

You can't clone that rep. But you can replicate what they do.

That's Jared.

An AI sales rep built to do the call prep your best freight reps already do before they dial.

The Homework Problem

Here's what your best reps actually do before a cold call that most reps don't.

They look at their most profitable customers and figure out who else looks like them. They check lanes. They think about overlap: where does this prospect already have freight moving, and where could there be a fit? They find the right person to call, not just the company name. And they show up knowing something about the shipper's business before they say a word.

That process is what separates a call that books a meeting from one that goes to voicemail and never gets returned.

The problem isn't that your other reps are lazy. It's that this kind of prep takes time most reps don't have. It relies on data most brokerages haven't connected. And it produces knowledge that lives in the heads of your top performers instead of your CRM.

What Optimus Built

Optimus is a freight intelligence platform. It connects account, lane, shipment, customer, and margin data inside a brokerage and pulls out the patterns that matter for sales and operations. The point isn't more data. It's better decisions from the data you already have.

Jared is what that looks like in practice for a sales team.

He's an AI sales rep built on top of the Optimus platform, designed to do the same prep work your best reps already do. Give Jared a shipper name. He comes back with a lane profile, a similarity score against your most profitable customers, contact context, and a reason to call that actually fits the account.

Not generic talking points. Not a contact dump. Real call prep based on your actual customer and lane history.

Why This Is Different From What You're Already Paying For

Most brokerages already subscribe to Apollo, ZoomInfo, or something similar. We're not asking you to throw that out.

What those tools give you is contact access: names, emails, phone numbers at a company. That's useful. But it doesn't tell you whether the account is a fit, what lanes they're likely moving, which of your profitable customers they resemble, or what angle to open with on a cold call.

Jared does. Because he's built on freight-specific data, not a general B2B contact database.

The comparison that matters isn't Jared versus ZoomInfo on data quality. It's Jared versus doing nothing, which is what most reps do before they dial.

What It Looks Like in Practice

A rep opens their morning. They've got a list of 20 prospects. Instead of calling blind, they run each one through Jared.

Jared surfaces the lane overlap with existing accounts. He flags which prospects look like the brokerage's most profitable customers. He identifies who to call and includes context on their role and tenure. And he hands back a prep brief that takes 90 seconds to scan.

The rep shows up to the call knowing what the shipper cares about. More conversations go somewhere. More calls book meetings.

That's what it looks like when more reps start calling like your best rep.

Try Jared

Jared is available now for freight brokerages who want to see what this actually looks like.

Send up to 3 shipper names to jared@getoptimus.ai and he'll show you what he finds. No sales call required. No lengthy onboarding. Just send the names and see what comes back.

If you like what you see, book a demo and we'll unlock five full days of access, free.

Your best rep didn't get that way by accident. Now the rest of your team can start calling like they did.

Try Jared

Send up to 3 shipper names to Jared and he'll show you what he finds. No sales call required.

Email Jared